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Lead generation. We know that might be a trigger phrase for some of you. Trust us, we get it. You’re not alone in feeling this way. According to CSO Insights, 68% of businesses struggle with lead generation.
But we’re here to help! Hopefully, after you finish reading this blog post, you’ll feel energized and motivated to boost your lead-generation efforts.
Building a strong lead generation pipeline is essential to your roofing business’s long-term success. Thankfully, in the modern world, you can use technology to generate even more leads for your growing business.
More specifically, you can use online resources like social media to win more leads. While Facebook may have started as a way for people to sync digitally with friends, it’s evolved into a helpful business tool.
With billions of users worldwide, Facebook is a great way to generate leads for your roofing business. Businesses across several industries use Facebook to advertise their business and gain valuable leads.
Half of the businesses surveyed in a research report said that 15% or more of their lead flow originated from Facebook. Of those surveyed, 60% said Facebook Ads were crucial to their lead generation.
Your roofing business can use paid advertising and free organic posts to reach billions of users and potential customers. In this post, we’ll show you how to get roofing leads on Facebook using organic and paid posts.
Organic vs. Paid Facebook Reach
There are two ways to advertise your business on Facebook: organic and paid posts.
Posting organically on Facebook is free and doesn’t guarantee views or engagement. Advertising on Facebook is much more flexible. Facebook Ads lets you target posts to specific users based on their location, profile information, and demographics.
With Facebook Ads, you can pay per click, mile, or click-through rate. Since you’re paying to advertise on the social media site, you have a higher chance of reaching more people.
Both organic and paid posts on Facebook can generate leads for your business. We advise using organic and paid social in your marketing strategy to maximize your reach. To learn more about advertising on Facebook, check out our essential guide to roofing Facebook Ads.
Optimizing Your Facebook Posts for Leads
If you already have a Facebook page for your company, there are ways to optimize your page and generate more leads.
One way to attract more leads is to offer valuable information to your prospects. These days, people are more wary of giving out their email addresses. You need to give users a good reason to provide their personal information.
One strategy is employing lead magnets to incentivize users to provide their information.
Lead magnets are free resources that prospects can have in exchange for their information. These lead magnets can look like an eBook, one-sheeter, or discount code. Always include a call to action in your posts!
To increase your chances of winning leads, follow these tips as you create lead magnets on Facebook:
- Create urgency
- Use images
- Showcase benefits
- Highlight what’s in it for them
Organic Facebook Posts Ideas for Roofers
Generating content ideas can be challenging. But high-quality content is essential for your Facebook success. Here are some roofing Facebook post ideas you can use for your business page:
- Customer testimonials
- Blog posts
- Educational infographics
- Contests or giveaways
- Engaging questions
- Offers or special promotions
- Company announcements
- Videos or photos of recent roof projects
Growing your organic reach on Facebook takes time, consistency, and dedication. You’ll need to post consistently on your Facebook page to grow your organic audience. Additionally, the times and days you post on Facebook could impact how many people see your posts.
Aim to post at least 1–2 organic posts on Facebook daily to give yourself the best chance of success.
Get Roofing Leads from Facebook
As you know, generating leads is crucial for your business. However, lead generation can also be draining, demanding, and stressful. To help manage any stress related to lead generation, we recommend setting realistic goals and striking a balance between quality and quantity.
When it comes to generating leads on Facebook, post a variety of high-quality content to boost your social media engagement and increase leads.
Running your business’s social media strategy can feel daunting, but your efforts can bring in new leads that convert into new clients. If you need help generating more leads for your roofing company, you have additional resources available.
The JobNimbus Marketing team helps roofers elevate their business. Partner with our highly trained digital marketing team to boost your roofing business’s marketing strategy. Schedule a call us to get started!
