So, you want to grow your fencing business but aren’t sure where to start. You’re not alone, and that’s why we’ve compiled some resources to help you create a business growth plan.
First, you should know that fence software makes it easier to scale your business. With all your processes tracked and optimized for efficiency, fencing software makes company growth a reality.
Second, you should know that now is a great time for growth. Experts expect the demand for residential fences to increase over the next five years as the fencing market is projected to grow to $444 million by 2028.
It’s time to follow this industry trend and grow your fencing business. Here are three things to pay attention to as you expand your fencing business.
1. Improve Marketing Efforts
Deciding to grow your business can seem daunting, and it can be hard to know where to start. Here’s a tip: it’s usually a good idea to start by evaluating your marketing strategy. Expanding your marketing efforts can:
- Build brand awareness
- Bring in new leads
- Strengthen your reputation
Before you can improve your marketing strategy, you’ll need to know where you’re at now. Take a moment to look at your current marketing plan and identify areas of improvement. Once you have that done, you’ll be able to strategize a solid marketing plan to move forward.
Keep in mind that brand recognition and trust are crucial to growing a fencing business.
If you’re not in a place to completely overhaul your current marketing strategy, consider a simple website refresh. Updating your website to look more professional could be a great place to start.
Use your website to tell your company’s story. Including customer case studies and providing useful information on your website helps give prospective customers a good reason to do business with you. Additionally, you can leverage customer reviews on your website.
Unlike Google or Yelp, you have complete control over what reviews you highlight on your website. Use this to your advantage and choose a few complimentary customer quotes to sprinkle throughout your site’s pages.
Using fencing software can also help you manage your marketing efforts, like tracking leads.
2. Open Another Location
Only you can know when (or if) it’s time to expand your fencing business to another location and open a second office. But a few standard indicators can help you decide if your fencing business is ready to grow.
Here are a few things most businesses experience before they open a second location:
- Business financials are in a good place
- Customers drive long distances for your services
- Customers ask about plans to open offices in other locations
- Business is going very well and almost becoming too much to handle in one spot
- You have a strong customer base
If you do decide that opening a second location is the right move to grow your fencing business, there are some steps you should follow.
- Create a business plan. As part of that plan, you should define clear objectives and goals associated with the business expansion.
- Figure out the process for your successful operations that you’ve mastered at your first location. Ensure that you can replicate those processes at your next office.
- Identify a market need in the location where you plan to expand. Research, research, research! Doing your homework and due diligence will make or break your business expansion.
- Spread the word and encourage satisfied customers to vouch for your high-caliber services. If you maintain a good relationship with your customers, they often will bring in more business for you.
3. Expand Your Customer Base
If you are going to grow your fencing business, you’re going to need more customers! Does your fencing business mainly focus on residential or commercial customers? If most of your customers are residential, it might be time to try and attract more commercial customers or vice versa.
Try to find a customer market in your area that you haven’t tapped into yet. Build a strategy around targeting this new group of prospects and use your current customer base to help you accomplish this.
Maybe there is a geographic area that you aren’t currently serving. Try to put up more signs in this area to advertise your fencing business and hopefully draw in new customers.
As you try to grow your fencing business and expand your customer base, you might be feeling a bit overwhelmed. That’s where modern technology can help. Fencing software automates your workflow, streamlines communication, and keeps all your business management tools in one place.
Growing a business can seem like a daunting task. But if you take a phased approach with a strategic plan, you can easily meet (and even exceed) your goals and continue to grow even more.
What are some things you’ve done to successfully grow your fencing business? Let us know in the comments below.
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