Are you ready to take your roofing business to the next level? Growing a business doesn’t have to be a solo effort. Finding the right partners can help you scale your business. Imagine teaming up with companies that serve the same clients you do but aren’t competitors.
This powerful strategy, known as cross-industry marketing, allows you to extend your reach, tap into new client bases, and ultimately expand your business.
In this blog post, we’ll explore why cross-industry marketing works for roofers and recommend several potential businesses you can partner with. Let’s dive in.
Why You Should Look for Cross-Industry Partners
Partnering with businesses across multiple industries creates a mutually beneficial relationship. By pooling resources and sharing audiences, you can increase exposure to both companies—without doubling marketing costs.
With strategic partnerships, you can gain new client referrals and strengthen your network within the community. Over time, you can establish your brand as a go-to roofing expert that others trust and recommend.
Benefits of Cross-Industry Marketing
Here’s what cross-industry roofing can do for your business.
Expand Your Customer Base
Reach new customers who are already seeking home improvement services and be recommended by companies they trust.
Strengthen Your Brand
You gain credibility and trust by associating your business with other reputable brands.
Increase Sales and Repeat Business
A steady stream of referrals can lead to more projects, which means increased sales and repeat customers.
Industry Partner Ideas For Roofers
If you’re not sure where to start, consider partnering with businesses that naturally align with roofing services. Here are some ideas of businesses that roofers could partner with.
Home Inspectors
Home inspectors are often the first to spot roofing issues, making them the perfect referral partners.
Property Management Companies
Managers of rental properties need reliable people to call on when roofing issues arise. Why shouldn’t it be your company?
Realtors
Realtors often show homes that need roof repairs. Since realtors are trusted advisors to their clients, realtor referrals often turn into closed deals.
Landscapers
Landscapers and roofers both work on home exteriors. When homeowners need landscaping services, they may also be looking for more exterior work. Having a landscaper as a partner could help you reach more customers.
HVAC and Plumbing
HVAC and plumbing companies work for homeowners and can refer your services to clients who need roofing work.
Solar Panels
Many homeowners are interested in solar panels and will need roof assessments or repairs, making this a valuable relationship.
General Contractors
For new builds or renovations, general contractors often need roofing experts to complete their projects.
Gutter and Siding
If you don’t provide gutter or siding services, connect with companies that do.
Fencing
Home improvement projects frequently include multiple exterior upgrades, like fencing.
Pest Control
Roof repairs can help prevent critter invasions, making pest control companies ideal partners.
Chimney and Fireplace
Homeowners often repair or rebuild roofs and chimneys at the same time.
Windows/Doors
Upgrades to windows, doors, and roofs often go hand-in-hand for energy efficiency.
Building Supply Stores and Hardware Shops
These stores serve your target audience and can offer referrals in exchange for promoting their products.
Leverage Partnerships to Boost Your Exposure
Cross-industry partnerships aren’t just about quick wins; they’re about building sustainable and long-term growth for your roofing business. Look for local networking opportunities, create promotional materials to leave at partner businesses, and consider collaborating on events or social media posts.
Building relationships with complementary businesses creates a robust, mutually beneficial referral network for everyone involved—your company, the partner company, and the client.
If you’re ready to boost your roofing business through partnerships, start by contacting a few industry partners. Your next growth opportunity could be a phone call away!
Another company to consider partnering with is a professional marketing service like JobNimbus Marketing. Our team of experienced marketing professionals has helped many roofers improve their marketing efforts and expand their reach.
Schedule a call with our team to learn more today!
