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By now, we’ve all seen funny cat videos and iconic videos like “Charlie Bit My Finger” on YouTube. But YouTube isn’t just for silly videos; it’s a tool that can elevate your roofing business and help you drive growth.
In this blog post, we’ll explore why roofers should consider launching their own YouTube channels and how it can bolster existing marketing efforts. Let’s dive in!
Why Roofers Should Have a YouTube Channel
YouTube is a valuable marketing tool for businesses looking to expand their customer reach and establish themselves as a thought leader in their industry.
Posting videos on YouTube can help you reach millions of global users across all age groups.
According to research, YouTube is the most widely used social media platform across all age demographics.
Percentage of U.S. adults who use social media based on their age group
| Social Media Site | Ages 18–29 | Ages 30–49 | Ages 50–64 | Age 65+ |
|---|---|---|---|---|
|
YouTube |
93% |
92% |
83% |
60% |
|
Facebook |
67% |
75% |
69% |
58% |
|
Instagram |
78% |
59% |
35% |
15% |
|
TikTok |
62% |
39% |
24% |
10% |
Source: Pew Research Center
Starting a YouTube channel can be intimidating, especially for those in the roofing industry. We get it—you didn’t get into the roofing game to make movies.
You don’t need to be a filmmaker to create high-quality videos. YouTube is very beginner-friendly. You can even watch videos on YouTube for helpful advice on starting your channel! Seriously—there are tutorial videos for almost anything.
Posting YouTube videos gives you higher visibility on Google and helps boost your SEO. When you link to your roofing website from YouTube and vice versa, you create backlinks for your website and increase the odds of Google showing your content in search results.
YouTube videos populate on Google search engine result pages next to website links.
YouTube videos are also a helpful resource for your social media marketing strategy. You can use clips from your YouTube videos to create content for your other social media platforms. Plus, you can embed your videos on your roofing website.
YouTube Video Ideas for Your Roofing Company
Formats for Roofing YouTube Videos
There are a few popular types of roofing videos that do well on YouTube. You might want to try these video formats:
- Answer FAQs
- Share anecdotes from past jobs
- Highlight customer testimonials
Roofing Video Topic Ideas for YouTube
Here are roofing topics for YouTube video ideas:
- Everything a homeowner should know about their roof
- Expert advice on roof maintenance
- The most common types of roof damage
- How insurance works with roofing repair
You should also make a digital business card that introduces you, the name of your business, how long you’ve been with the company, and how excited you are to serve your community.
Keywords Are a Great Place to Get YouTube Video Ideas
You can also use popular search keywords to generate video ideas. For example, look below at these common search queries about roofing. We’ve provided the answers to help you create more video ideas!
Q: What are the best roof shingles in 2024?
A: According to Forbes, this year’s best roofing shingles are from CertainTeed, Owens Corning, GAF Energy, Atlas, and IKO.
Q: What is the most durable, long-lasting roof?
A: The longest-lasting roofing materials are concrete, clay, or slate tiles.
Q: What is the best-selling roof shingle?
A: According to the company, the GAF Timberline architecture shingle is North America’s #1 best-selling shingle.
Look at the “People also ask” section on Google search results to develop more roofing YouTube video ideas. Google some standard roofing terms and write down the related searches for video ideas. Take a look at a few roofing-related examples we found below:
Tips for Successful Roofing YouTube Videos
While YouTube video ideas are an important piece of launching your channel, it’s not the only thing that matters. You should put some effort and time into your video setup. Here are a few tips to help you get started:
Invest in Good Equipment
While the content of a video is paramount, the quality is just as crucial. Consider investing in a high-quality camera, microphone, and lighting setup.
Uploading videos with poor audio or video quality can make you look unprofessional. People probably don’t want to watch a video that sounds like it was recorded underwater or looks like it was filmed in a cave.
Phone audio is the worst quality. If you use a wireless mic, the sound quality will be much better. We recommend Shure and Rode because they’re good brands.
Check out this list of essential video equipment for roofers curated by our very own video team.
Plan Your Videos
Don’t get in front of the camera to film a video without an action plan. You should create a rough outline of what you want to cover in your video.
Outlines will help you avoid jumbling your words and wasting time re-shooting. Try to avoid reading a script robotically. YouTube videos should feel conversational and natural—not forced and awkward.
If you want some help planning your videos, take a look at our proven video marketing framework.
Marketing Your Roofing Company
Creating a YouTube channel can help your roofing business reach new customers and bolster your reputation.
If you want to take your marketing strategy to the next level, consider partnering with Roofer Marketers. We’re the experts on successfully marketing roofing businesses. Book a call with us to learn more!
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