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Yards aren’t just there to show off your excellent gardening skills. They’re actually a great landscape (get it?) for marketing. Roofing yard signs are an easy and cost-effective way to market your roofing business.
In this blog post, we’ll dive into everything you need to know about roofing yard signs and show you how to leverage them in your marketing strategy. Let’s get started.
Why Roofers Should Use Roofing Yard Signs
A roofing yard sign can be an effective marketing tool. Rather than billboards, which are large signs placed near freeways, yard signs are smaller signs typically placed around neighborhoods.
Here are some reasons roofers should use roofing yard signs to market their business.
Build Brand Awareness
Roofing yard signs are a great way to build brand awareness for your roofing company. They help boost your visibility in local neighborhoods.
Since these signs are placed in neighborhoods, you can catch people on their morning walks, drives to the grocery store, or on their way home from work every day. When potential customers see your signs often, they start to recognize your brand.
Cost-Effective
Roofing yard signs are an inexpensive way to advertise your services. Especially when compared to other marketing strategies, roofing yard signs aren’t going to break your budget. They are an affordable way to reach a broad audience without recurring costs.
Targeted Advertising
Instead of hoping a homeowner will see your ads online, you can take your roofing company straight to the source. This way, you can target local homeowners who need roof work in their own neighborhoods.
Showcase Your Handiwork
By placing roofing yard signs in areas where you’ve completed roofing projects, you’re giving potential customers the chance to see your handiwork firsthand. This local approach helps you leverage finished jobs to generate even more leads.
Best Practices for Roofing Company Yard Signs
Now that you’ve decided you absolutely need to invest in roofing yard signs, you’re probably wondering how to get started. Don’t worry—we’ve got you covered. Here are some best practices you should follow as you develop the perfect roofing yard sign for your business.
Incorporate Your Brand
Branding is essential to crafting the perfect roofing yard sign. You want to ensure your roofing logo and company name are visible on the sign. Additionally, you should use a font and colors that match your branding.
If you don’t incorporate your brand into your signs, you could confuse potential customers and miss out on sales. Your company’s brand should be recognizable and consistent across all your marketing materials. As you design your signs, be sure to include some form of contact information.
If you’re interested in tracking the success of your yard signs, you can even set up a unique email or phone number to place on them.
Use QR Codes
If you want people to visit your roofing website, you can include a QR code on your roofing yard signs. This makes it easy for people to scan the code and find your website.
Simple and Pleasing Design
You need your signs to have an eye-catching design to grab people’s attention. Keep the design simple and easy to read at a glance. Use large, bold lettering to avoid cluttering the sign with too much information.
In design, sometimes less is more.
Where to Display Yard Signs
Now that you’ve designed the perfect yard sign for your roofing company, you need a place to display it. We’ve rounded up a few locations where roofers can place their yard signs.
Customer Properties
One great place to display roofing signs is in the yards of satisfied customers.
Before you display your sign on a customer’s property, ensure you have their permission. Since you’ll already be reaching out to satisfied customers to leave your business a review, use this as an opportunity to ask if they’d be willing to display your yard sign on their lawn.
While some homeowners may decline to display your sign, many will happily help promote your business. Another approach you can take is to offer a discount on future services for customers who display your roofing yard sign.
Community Events
Another great place to display roofing yard signs is at community events. These yard signs could be at a local farmer’s market, festival, or any other event in your community. Again, ensure you have the right permissions before putting your signs up.
Transform Your Business with Innovative Marketing Tactics
Adding roofing yard signs into your marketing plan can help you increase brand visibility, generate leads, and grow your business.
Building an effective marketing strategy for your roofing business takes time and hard work. From diversifying lead generation channels to using roofing software, you can improve your business in many ways.
An easy way to boost your business is partnering with Roofer Marketers by JobNimbus. When you work with our team of experts, you have access to experienced marketing professionals who are dedicated to boosting your marketing efforts.
Schedule a call to learn more today!
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