Door knocking has long been a go-to strategy for roofing sales, but let’s be honest—it’s not anyone’s favorite task. While it can still be effective, relying solely on door-knocking limits your potential.
In today’s digital age, roofing companies need to diversify their approach to generate consistent, high-quality roofing leads.
In this post, we’ll explore alternative lead-generation tactics that can bring in new business without having to knock on a single door.
How to Get Roofing Leads Without Going Door to Door
You can’t expect roofing customers to fall into your lap! While it may happen sometimes, it’s not a sustainable method of cultivating leads. Don’t worry—you can be proactive about finding roofing leads rather than waiting for them to come to you.
To build a thriving roofing business, you must establish multiple ways to bring in leads. Without leads, you can’t expand your business, find new customers, or boost your revenue.
We’ve rounded up a few different ways you can find roofing leads. This blog post includes both paid and free lead-generation strategies.
Let’s dive in!
Roofing Leads on Angi
Angi, formerly known as Angie’s List, can be an excellent way for contractors to find leads. Angi is a website designed to help homeowners find professionals for their home projects. Users on Angi input their information, including contact details and roofing needs.
Angi then provides a list of recommended contractors in the homeowner’s area. Your company gets qualified leads with contact information and project details, all from Angi!
To use Angi as a lead-generation tool, you must sign up to be Angi Certified and pay for leads. Certified contractors on Angi are displayed at the top of users’ search results. This certification helps get your business in front of more potential customers and increases your odds of closing a sale.
How to Get Roofing Leads on Facebook
While Facebook is a great way to keep in touch with family and friends, it can also be a powerful marketing tool. Facebook Ads can potentially reach millions of people and greatly expand your reach.
Paying for ads on Facebook can be a highly effective way to generate leads. However, purchasing leads isn’t the only way to use Facebook to bring in roofing leads. Posting organic content on Facebook can also help boost exposure to your business.
By optimizing gated content, which requires a user’s contact information to access the article, you can bring in leads for free on Facebook.
In addition to Facebook, you can also get leads through other social media sites. Instagram, TikTok, YouTube, and X (formerly Twitter) can also help roofers bring in more qualified leads.
Thumbtack Roofing Leads
Like Angi, Thumbtack is an online service that helps homeowners find contracting professionals for their home projects. It can help you find more customers who need roofing work.
Once you sign up to use Thumbtack Pro, complete the following steps so you can start appearing in homeowner search results:
- Get one review from a prior customer.
- Set up your targeting preferences so Thumbtack knows your preferred job type.
Referrals
Bringing in roofing leads through customer referrals is a great lead-generation strategy to supplement your other efforts. People are receptive to recommendations from trusted friends and family.
You can encourage satisfied customers to recommend your business by offering discounted services or other incentives for each referral.
Google Ads
Advertising your business on Google can add a lot of roofing leads to your pipeline. Many homeowners start their contractor search on Google, and you can pay to have your business profile showcased at the top of search results in the sponsored section.
Google’s pricing structure makes it easy to fit into your marketing budget. With the pay-per-click method, you only pay for the users who click on your ad.
SEO and Content Marketing
You don’t have to pay for leads to market your business on Google. Several free marketing strategies exist to earn more roofing leads.
Content marketing focused on roofing SEO (search engine optimization) can produce free roofing leads. Publishing helpful content on your website, such as blogs, case studies, or other educational resources, can boost your website’s ranking on search engine result pages.
Use Roofing Software to Track Roofing Leads
Now that you have a steady stream of roofing leads—without having to knock for them—you need an excellent system to keep them all organized. That’s where roofing software comes in handy.
Roofing software like JobNimbus is useful for roofers to track leads, optimize sales, organize projects, and streamline their businesses. JobNimbus is here to help roofers thrive in all aspects of their business. From project management to marketing, we support roofers through it all.
Partner with the Roofer Marketers by JobNimbus team to learn how to build effective lead-generation pipelines for your roofing business.
