5 Reasons You Need a Roofing Business Email Address

Email is dominant in today’s world. According to a 2024 survey, 88% of people use their email daily. As a business owner, having a solid email address is essential.

Hopefully, you’re not still using your first email address to operate your business. Clients aren’t likely going to trust emails coming from WalkmanWizard@hotmail.com.

Having a professional business email is crucial to your success. Research has found that consumers are nine times more likely to trust businesses with professional addresses.

In this blog post, we’ll cover why you need a roofing business email and how it can benefit your company. Let’s get started.

What Is a Business Email Address?

Business email addresses maintain your business’s brand through email. But what exactly is a business email address? A business email uses a custom name to replace the generic domain name.

For example, instead of having your email end in gmail.com or outlook.com, you can use your business for the domain name. Here are some examples of what business email addresses could look like if your business is called 123 Roofing Company.

• name@123roofingco.com
• lastnamefirstinitial@123roofingcompany.com
• firstinitiallastinitial@123roofing.com

Keep in mind that email addresses are not case-sensitive, meaning that there is no way to distinguish between lowercase and uppercase letters.

Why You Need a Roofing Business Email Address

In today’s digital age, how you communicate with clients can impact your business’s long-term success. If you plan to email clients, using a business email address is crucial. Otherwise, you could appear unprofessional to customers.

While it might seem like a small and insignificant detail, a business email can enhance your brand’s credibility and image. Here are the key reasons you need a dedicated roofing business email address.

1. Establish Credibility

If your email looks like spam, people notice! A recent survey found that 78% of people mark emails as spam if they look like spam. If too many users mark your emails as spam, it can lead to your emails going directly to that person’s spam folder every time.

Without your business name in the email domain, it’s hard to tell if the emails are legitimate. Business email addresses help you establish credibility for your brand.

2. Professionalism

A professional email address tells your audience you’re serious about your business. Emails from info@123roofing.com look a lot more professional than emails coming from y2ksurvivor@aol.com.

Having a business email shows your business is organized and professional. It can also set you apart from competitors who are still using generic email addresses to operate their company.

3. SEO

Believe it or not, having a professional email address can indirectly impact your SEO efforts. When all business communications and online activities point back to your website domain, it reinforces your brand and can boost SEO rankings.

4. Discoverability

Using a business email address helps build a consistent online presence, which can help people find you online. When your email matches your website, it’s easier for customers to find your contact information. This discoverability can lead to more inquiries and, hopefully, more closed sales.

5. Consistency

Using a business email address ensures consistency across all your communication channels. It can be jarring for customers to receive emails from the same business with different domains.

It can be confusing when daveh@gmail.com starts the customer interaction, but aubreyp@outlook.com follows up. However, if everyone emailing the client has the “@123roofing.com” domain, everything is consistent and recognizable.

This consistency helps customers see you as reliable, established, and trustworthy.

Best Practices for Business Email Addresses

It’s important to follow industry standards when you create your business email address. These best practices will help you maximize the impact of your business email.

Choose an Identifiable Domain Name

Selecting your domain name is one of the most critical steps to launching your business email. Your domain name should be associated with your brand.

If your roofing company is named “123 Roofing,” you shouldn’t choose “ABCRoofing” for your domain name. If your exact business name isn’t available, choose something that still includes your company’s name.

Keep Your Email Format Uniform

All of your business email addresses should follow the same structure and format, whether it’s firstname.lastname@emaildomain or firstinitial.lastname@emaildomain.

Secure Your Email

Protect your business email addresses against phishing attacks and spam by configuring Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM).

SPF and DKIM email configurations help verify that your emails are coming from your domain and not from outsiders with malicious intent.