Whether it’s a pet, your baby, or your company, coming up with a perfect name can be difficult. Your business’s name will be integral to your brand identity, printed on your marketing materials, office buildings, and roofing trucks.
A strong roofing name can make a good first impression with customers and help you stand out from competitors. Alternatively, a poor name can lead to confusion, misrepresentation, and hurt sales.
Choosing a name to last a lifetime can feel like a lot of pressure. While it’s always a choice to rebrand your company if needed, you probably shouldn’t plan on doing it frequently. That’s why you want to get it right the first time.
Your company’s name makes it easier for customers to find, remember, and trust you. In this guide, we’ll explore tips and strategies to help you choose the right name for your roofing business. Let’s get started!
How to Choose Your Roofing Business Name
Your company’s name should reflect your brand and appeal to your target audience. Additionally, your roofing name should make it clear what services you sell.
While “Magic Glitter Unicorn” is obviously an awesome company name, it’s not super clear that it’s a roofing company. “Magic Glitter Roofing” might work better. You get the idea. Here are some ways to help you create the best roofing name.
Have a Brainstorm Session
A good old-fashioned brainstorming session can be a helpful place to start thinking of roofing business names. As you brainstorm, ensure you write everything down.
While not everything you think of will be a winner, brainstorming will help you stay focused as you generate ideas. You can weed out the bad ideas after the brainstorming session.
Use a Name Generator
While paper and pencil is a great place to start thinking of names, several tools are available to help you as well. Name generators can kickstart your creativity.
Famous rappers Post Malone and Childish Gambino used name generators to develop their stage names! So, why not use them to help name your roofing company?
Generators can provide various suggestions and help you consider name combinations you wouldn’t have thought of yourself. Simply input keywords related to your business into the generator, and it will populate results for you.
Here are some generators you can use:
Use Your Origin Story and Location
Consider what makes your company unique. Do you have a particular story or mission that sets you apart? Incorporating elements of your origin story into your name can help your brand stand out.
For instance, if your roofing company began as a family business, you could include a family name or founding year in your roofing name.
Additionally, you can use details from your location to help name your company. For example, if you live near red rocks like those found in the Southwest U.S., you could call yourself “Red Rock Roof Solutions.”
Tips to Pick a Great Roofing Name
Here are some tips to help you on your naming journey.
Simplicity
Keep your name simple and easy to remember. Avoid overly complex names that may be hard for customers to remember or spell. If your name is too long, prospects may be unable to remember it later when they try to find you.
Test It Out
Before you lock your name in, sit with it for a week to see how you feel. Imagine it on a yard sign or printed on business cards and postcards. How does it sound out loud? Be sure to test it thoroughly before locking it in!
Uniqueness
Ensure your name stands out in your market but isn’t too convoluted. It’s a delicate balance! It should differentiate you from competitors and clarify what your business is all about.
Names Have Power
Naming your company is just the beginning. While choosing a solid name is important, remember that it’s just one part of building a successful business.
To truly excel, you must master every aspect of your business, especially marketing. Effective marketing strategies can significantly boost your brand’s visibility and attract more customers.
Partnering with experts can help you take control of your marketing plan. Work with JobNimbus Marketing to level up your marketing efforts today!
