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Commercials—some you love and others you love to hate, but have you ever thought about creating your own? Advertising your roofing business through a commercial can significantly increase your exposure and connect you with a broader audience.
While your very first roofing commercial may not air nationwide during the Super Bowl, it can still be a powerful advertising tool for your business.
In this blog post, we’ll explore why roofing commercials can be beneficial, cover a few examples of roofing commercials, and provide actionable tips for mastering roofing commercials. Let’s get started!
Why Roofing Commercials Matter
Roofing commercials are a vital part of a robust marketing strategy. You have the potential to reach countless new customers in your area with roofing commercials. Across the U.S., 99% of households are reachable via TV advertisements, according to Statista.
But it’s not just about TV—roofing commercials can run across digital platforms like YouTube, other social media sites, and local radio stations. This spread helps you reach your potential customers where they are.
Roofing Commercials on TV
TV commercials are a traditional but effective form of advertising. Although expensive, TV ads can expose your business to more people. With the right message and visuals, roofing TV commercials can potentially create impressions.
A well-produced TV roofing commercial can create a lasting impression on your audience and elevate your brand. While these ads are initially made to air on TV, the content can also be repurposed and distributed on digital platforms.
Radio Roofing Commercials
The biggest (and most obvious) distinction between radio commercials and TV ads is one involves visual storytelling, whereas the other relies solely on audio.
However, don’t underestimate the power of a radio ad. It was a radio program that had the power to make hundreds of people think aliens were invading Earth!
Your radio roofing commercial will likely reach people listening to the radio in the car on their commutes. Even without the visuals of a TV commercial, radio ads can still drive traffic (get it?) to your business.
Radio ads are also typically less expensive than TV ads, so they can be a cost-effective way to add roofing commercials to your marketing budget.
Roofing Commercial Examples
We’ve rounded up a few compelling TV roofing commercial examples to review.
Highlight Awards and Achievements
This commercial advertising White Castle Roofing showcases their achievements and awards. Additionally, it establishes why prospective customers should hire them, which helps build trust and credibility with your audience.
Use Testimonials
This Boss Roofing Company ad relies on storytelling and customer testimonials to make their case. In addition to featuring a customer interview, the advertisement also shows b-roll footage of the roofing crew doing the job.
Featuring personal customer stories in commercials is an effective way to build an emotional connection with your audience. This approach helps viewers imagine what their experience with your company would be like.
Showcase Your Value and Offerings
This Roof Medic commercial highlights the company’s value proposition and focuses on what sets it apart from competitors. The ad delves into its promise to deliver excellent customer service with its unique “education-first approach.”
Additionally, they mention their commitment to providing a “stress-free experience,” which can be a customer’s deciding factor.
Lastly, this roofing commercial includes strong rhetoric that reinforces the company’s commitment to excellence: “We treat every roofing project as if it were our own home.”
Roofing Commercials: Success Tips
You don’t need to be Steven Spielberg to create effective roofing commercials for your business. We’ve rounded up some tips to help you nail your roofing ads.
Know Your Audience
Tailor your message to the specific needs and concerns of your target audience. You know your community best! Do your target customers prioritize quality, affordability, or sustainability? Your commercial should resonate with what matters most to your potential customers.
Keep Your Message Simple
Don’t try to stuff everything into your advertisement. Instead, focus on creating a solid and straightforward message. Too much information can overwhelm your viewers. Focus on one or two key points and sprinkle them throughout your commercial.
Highlight Your Value
What sets your roofing business apart from the competition? Are you known for your unmatched customer service? You may have a reputation for unbeatable prices and excellent quality.
Whatever your strong suit is, ensure it’s front and center in your commercial.
Invest in Quality Visuals and Audio
Quality can make or break your commercial. Invest in high-quality visuals and clear audio. None of the above examples included poor audio or blurry video. If they had, you’d likely think less of those brands. An unpolished commercial can make businesses look unprofessional.
Use Roofing Commercials to Build Brand Awareness
Roofing commercials can boost your business’s visibility and connect with more potential customers. Whether on TV, radio, or online, roofing commercials showcase your business’s value.
To maximize your marketing efforts, consider working with roofing marketing professionals. The Roofer Marketers by JobNimbus team is experienced in helping roofers find a marketing strategy that works for them.
In addition to our marketing expertise, JobNimbus offers a comprehensive roofing software solution. Roofing software is essential for managing your roofing business and staying organized.
Book a call to learn how we can help build your marketing efforts and grow your business today.
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