Billboards. You know, those giant signs on the side of highways? We’ve all seen them while driving, and maybe we’ve even learned something from them.
But in the current digital age of marketing, you might think billboards don’t have a place in your marketing plan. However, don’t rule them out as an option quite yet.
In 2023, there were more than 350,000 billboards active across the United States. While some think billboards are an outdated form of advertising, they can actually be a cost-effective and powerful marketing tool.
In this blog post, we’ll walk you through everything roofers should know about including billboards in their marketing strategy.
Why Roofers Should Use Billboards
About 71% of shoppers look at billboards on their drives. That’s a lot of extra eyes you could have on your roofing company. Roofers should take advantage of this channel to market their roofing business.
Here are a few benefits of billboards.
High Visibility
A well-placed billboard can help boost brand awareness for your company. Once print billboards are placed, they are there to stay. You’ll have constant visibility for your ad.
Unlike digital ads, which a user can easily click out of, you cannot click out of a billboard. All of this can provide your business with high exposure.
Geographic Targeting
While local SEO is a great way to target certain demographics online, billboards can also help you target physical locations. For example, you can place billboards near older neighborhoods that need roof repairs.
Brand Reinforcement
Before the average consumer is ready to make a purchase, they need to see a brand about seven times. When prospective customers continually see your billboard, it helps build brand recognition for your business.
Even if someone who sees your billboard doesn’t need a roofer right then, they’ll remember your company when the need arises.
Cost Effective
Billboards cost 80% less than television ads, which means you can save a lot of money by incorporating billboards into your strategy. You can expand your customer reach and save money.
Roofing Billboard Ideas
Roofing billboards are a valuable asset for your marketing plan. They can help you supplement your other initiatives like roofing postcards or social media presence.
Let’s take a look at some roofing billboard ideas you could use to advertise your company.
Funny Roofing Billboards
Humor can make ads memorable and help your business seem approachable.
You can use clever plays on common sayings. For example, you could use this for a billboard slogan: “When it rains, it pours. But it shouldn’t get through your roof.”
3-D Billboard Design
Billboards can have more than text and pictures. You can get creative with billboard design and make a lasting impression on prospects.
Three-dimensional billboards could be a great opportunity for roofers to grab customers’ attention. You could build a small model home on your billboard or install a real roof atop the billboard.
Interactive Elements
There are a lot of billboards out there. You want your billboard to stand out and grab people’s attention. You can get creative with your ads and make them interactive.
Whether it’s adding a QR code on the billboard or incorporating the physical billboard into your design, interactive elements can help you catch someone’s eye.
For example, this billboard creates an optical illusion that makes it look like the subject is biting the ad right off the frame.
Finding Billboard Locations
Before you can start putting up billboards, you’ll need to find available locations. Thankfully, websites make this easy on your end. You can use services like Billboards in My City to help you scout the best location for your future roofing billboard.
Billboard Best Practices
Now that we’ve shown you the value of billboard advertising, are you ready to launch your own billboards? Here are some best practices to keep in mind for your billboard strategy.
Simplicity
Your message should be clear and concise. Avoid any text-heavy designs. Remember, you only have a few seconds to drive your message home.
Branding Consistency
Make sure your billboard reflects your brand and displays your logo prominently. This consistency will help you reinforce your brand recognition.
Regular Updates
Don’t let your billboard get stale. If you’re keeping it up long-term, you should update it regularly with new promotions or themes to keep it relevant.
Elevate Your Brand’s Visibility
Billboards are far from outdated. For roofing companies, they represent a golden marketing opportunity to reach a wide audience, reinforce brand presence, and drive new business opportunities.
With thoughtful design and strategic placement, your billboard can be a powerful asset in your marketing plan.
The Roofer Marketers by JobNimbus team can help you leverage the momentum you’ll gain from your billboard campaign. Schedule a call with Roofer Marketers by JobNimbus today to explore more strategies to enhance your roofing business.
