As a remodeling business contractor, you’re focused on 3 important things: providing excellent service, making money, and finding new customers. Each of these things feeds into each other. You won’t earn new customers if you don’t deliver great service. And you won’t make money if you don’t have customers!
To get more customers into your sales funnel, you need to generate remodeling leads.
In this article, we’ll show you how to generate remodeling leads in 5 effective ways.
5 Ways to Get More Remodeling Leads
Use Customer Reviews
Have you ever received a service or product so extraordinary that you wanted to shout it from the rooftops? Tell all of your friends? And have them tell their friends? With the internet, this is all possible! Well, if by rooftops, you will settle for across the entire internet.
As a business owner, you have the chance to spark this passionate response in your very own customers. When you provide excellent service, your customers will feel loyal to you and your business.
Your satisfied customers will likely be receptive when you ask them to leave a positive review about their remodeling experience. Not only will their review build up your reputation and establish your business, but it will also help you generate more leads.
People trust online reviews. About 93% of consumers said that online reviews impacted their purchase decisions. When someone is looking for a remodel, they’ll see how highly reviewed your business is and be more likely to choose you.
Create an ongoing cycle of leveraging your satisfied customers to help you bring in more remodel customers! Once you’ve gotten more customers, it’s time to restart the process and ask them to leave positive reviews about your business.
There’s another silver lining with this strategy as well. Once you garner a substantial amount of positive reviews, your remodeling business will start to rank higher on Google search results. And that means more potential customers will be exposed to your website!
Upgrade Your SEO Strategy
What is the first thing most people do when they’re looking for a service or product? They use a search engine like Google to do some research about what they need. You might have the world’s best website for a remodeling business, but it means nothing if your prospective customers can’t find it.
A whopping 75% of individuals never bother scrolling past the first page of search engine results. So, what does all this mean? Well, for starters, it’s pretty darn important that your business’s website shows up on the first page of search engine rankings.
Focusing on search engine optimization (SEO) can do wonders for lead generation. When you elevate your website’s SEO, you’re increasing the odds that potential customers will find your website.
When you have a navigable and engaging website for your remodeling business, it’s best to show it off to the world. As Patrick Swayze famously said in the film Dirty Dancing, “Nobody puts [your amazing website] in a corner!”
We might be paraphrasing that line a bit.
Invest in Remodeling Software
With remodeling software designed specifically for contractors like you, you can keep all your projects organized in one place. Detailed reports will help you gain valuable insights into how your business runs and see projected revenue. Additionally, you’ll be able to generate quality leads.
The best remodeling software gives you more control over your business with features like:
- Estimating
- Task tracking
- Mobile access
Implementing the right software solution for your remodeling business will save time, increase efficiency, and streamline communication.
Content Marketing Is Your Friend
Content marketing is a form of inbound marketing. It’s a great way to generate more leads for your remodeling business. Content marketing relies on publishing valuable content that appeals to your audience, such as:
- Blog posts
- eBooks
- Checklists
With the right content and the best call-to-action, or CTA, you’ll find yourself generating high numbers of relevant leads for your business. Research shows that content marketing can generate nearly 3x as many leads as outbound marketing for half the cost.
That’s a pretty good deal, right? We think so too!
Blogs are a great place to start your content marketing plan of action. We know what you’re thinking: you’re not a professional writer, so how are you supposed to crank out high-quality blog posts?
That’s where freelance writers come in. Or you can recruit someone on your staff to begin writing blog posts—you never know who has a secret passion for writing.
As you begin your content marketing journey, don’t underestimate the power of a great CTA. First, some advice: Never publish a blog post without a CTA at the bottom!
CTAs are your way to nudge the reader toward becoming your customer. After reading a helpful piece of content, it’s crucial to keep that momentum going and tell the reader where you want them to go next.
Perhaps you’ve published a blog post about choosing the right flooring during a kitchen remodel. You’ve established yourself as an expert on the topic, and now it’s time to seal the deal. Include a CTA at the end of the blog that directs readers to your kitchen remodel website page.
Convert Leads into Customers
Now that you have more qualified leads coming in through different lead-generation channels, it’s time to turn them into loyal customers. Generating leads is an important piece of the puzzle, but converting them into customers is how you’ll keep your business running.
Start by building trust with this potential customer. Home renovation projects are special—this is someone’s home, after all.
Once you establish trust, show your customer why you’re the contractor for the job. Prove your value to your prospects! Be sure to follow up often as well.
Get More Leads to Your Remodeling Company
Increasing lead generation for your remodeling business can be a daunting task. But don’t lose hope! Once you implement these five steps, you’ll be on your way to more leads and, eventually, more customers.
What lead generation methods have been most successful for your remodeling business? Let us know in the comments below.
