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Pay-per-click advertising on social media and search engines should be part of your roofing marketing strategy.
In today’s world, many consumers look for products and services on the internet. According to research, 47% of purchases worldwide are made online.
While Google is the dominant search engine available today, it isn’t the only search engine in the market. Here are some of the top search engines available today:
- Google (8.5 billion daily searches)
- Microsoft Bing (900 million daily searches)
- DuckDuckGo (98 million daily searches)
- Brave Search (22 million daily searches)
This blog post will focus on Microsoft Bing Ads, the second most popular search engine. Roofers can advertise their business on multiple search engines to reach a bigger audience.
Here’s how you can utilize Microsoft Bing in your roofing PPC strategy.
What Is Microsoft Bing?
Bing is a search engine owned by Microsoft. In 2020, Microsoft rebranded the search engine from Bing to Microsoft Bing.
Microsoft Bing’s search engine result pages (SERPs) resemble Google’s. Its home screen is also similar to Google, with a search bar in the center of the page.
However, Microsoft Bing includes a changing image in the background of its page. Both applications allow users to use images to search and have an AI chatbot tool.
How Does Bing PPC Work?
Bing PPC works similarly to advertising on Google Ads or other search engines. When you advertise on search engines, you can bid on specific keywords to display your website in the top spots on SERPs.
You’ll pay Bing based on the number of clicks your ad gets.
Keep in mind that ads on search engines are labeled as sponsored. However, research has found that 46% of internet users can’t distinguish between PPC ads and organic search results.
Benefits of Bing PPC
There are several benefits to incorporating Bing PPC into your roofing PPC advertising strategy.
Less Competition for SEO Rankings Than on Google
There are a few key differences between Bing’s rankings and Google’s. Google has a larger user base, which can increase the reach of your PPC ads.
Bing’s smaller size means there are fewer advertisers to compete against. This difference can significantly increase the chances for roofers to get more clicks from PPC ads on Bing.
More Cost-Effective
Microsoft Bing can help you reach new audiences and attract users to your website. Plus, it’s cheaper than other search engines. In 2023, advertising on Bing cost about $1.54 per click. That’s 33% less than Google Ads!
More Control Over Your Ads
Bing lets users assign specific ad campaigns to different time zones. This added level of control can be helpful when you build ad campaigns on Bing.
Boost Your Marketing Strategy
Some users may exclusively use either search engine, while others may use both search engines at different times. If you don’t advertise on Bing, you could miss out on users who never open Google for their searches.
While Google still dominates the search engine market, there are benefits to advertising on Bing. Notably, it’s cheaper and less competitive than Google. Roofers who use Bing PPC ads can achieve a high return on their investment and appeal to new users.
Building a stable marketing strategy to generate the most leads for your roofing business won’t happen overnight. Roofer Marketers helps roofers take control of their marketing strategy. Our team specializes in PPC advertising, roofing websites, SEO, and more.
Schedule a call with Roofer Marketers to learn more today.
