In the world of digital marketing, optimizing your marketing plan can seem daunting, with endless strategies to consider. From backlinks and LRP SEO to meta descriptions and title tags, there are numerous possibilities to enhance your marketing efforts.
Leveraging multiple marketing tools is essential to successfully build your roofing company’s brand. However, it can all feel a bit intimidating at times.
Instead of trying to master every marketing strategy at once, take it step by step. One highly effective tool you should start with is LSA marketing. In this blog post, we’ll define LSA marketing and demonstrate how roofers can use it to their advantage.
Let’s dive into LSA marketing!
What Does LSA Marketing Stand for?
LSA marketing stands for Local Services Ads. This Google tool helps businesses target ads to local customers looking for their services.
LSA results appear prominently on Google search engine result pages (SERPs). They display your business to local area users searching for roofing companies. The LSA result section appears at the top of SERPs, ensuring your business is one of the first seen by interested potential searchers.
Users who view your LSA will see key information from your Google Business Profile, including:
- Phone number
- Location
- Rating and reviews
- Hours
Once you set up your LSA with Google, you’ll soon receive texts and phone calls from potential customers. These quality leads can help you close more deals and grow your business.
How to Start LSA Marketing with Google
Here’s how to get started with LSA marketing.
Create Ads
Create your LSA with Google by providing relevant business information, such as your service area and job types. You can include additional information as well.
If your roofing company offers free estimates, you can highlight that here. Or, if you specialize in quick turnaround jobs, you can include that too.
Apply for the Google Guarantee
Before you can create LSAs, you’ll need to pass Google’s verification process.
Google offers the Google Guarantee as part of its LSA section. This badge is available for businesses that pass a Google screening and signifies that users can trust your company.
Here’s what the Google Guaranteed badge looks like in search results.
Google takes this guarantee seriously. Customers who are unsatisfied with a Google Guaranteed business can request reimbursement from Google directly. In the U.S., the per-customer reimbursement limit is $2,000.
You must pass the Google screening and verification process to earn the right to participate in LSA marketing (and the Google Guaranteed badge).
Depending on your business type and location, Google may require you to pass a background check before qualifying for their LSA services.
Manage Leads and Pay for Ads
Once approved, Google will start displaying your LSA to local searchers. Soon, customers will start calling or texting you from your LSA! Once a customer has contacted you through the ad, you’ll need to pay Google for the lead.
The Benefits of LSA Marketing
Google’s Local Services Ads are a great way to advertise your roofing business. Here are a few of the benefits of LSA marketing.
Appear High in Search Results
With LSA marketing, your business will appear at the top of Google’s search results. Since LSA relies on users’ location information, your business will appear to local individuals looking for roofers in their area.
Here’s an example of what an LSA search result looks like on Google.
You can beat your competitors to the punch since you’ll be one of the first businesses customers see.
Find Local Prospects Looking for Roofers
LSA marketing allows you to target your local audience directly. You can connect with prospective customers who need roofing services.
Individuals searching for roofers in their area are most likely ready to book a roofing professional soon. LSA marketing shows them your business first, increasing the chances they’ll choose you for the job.
Cost-Effective Marketing
This marketing tool won’t break the bank. It’s a cost-effective way to market your business. LSA marketing uses a pay-per-lead pricing model.
Boost Your Marketing Strategy with LSA Marketing
LSA marketing can provide quality leads and increase roofers’ chances of closing deals. Incorporating LSA marketing into your marketing efforts will significantly enhance your roofing business’s visibility and lead generation.
Your roofing business will thrive when you combine LSA marketing with PPC advertising and a robust SEO strategy.
With the right approach, you can attract more local customers and scale your business effectively. Our expert team can help you elevate your marketing efforts.
Schedule a call with Roofer Marketers by JobNimbus today for expert guidance and support!
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