Introducing THRU THE ROOF™: Energy Drink for Contractors

At JobNimbus, we’ve always prided ourselves on delivering contractor-first solutions that not only simplify operations but amplify performance. From our powerful CRM to integrated project management, every feature we release is engineered with one goal in mind: helping our customers reach new heights.

Today, we’re proud to announce the next evolution of that mission.

THRU THE ROOF™: Contractor Fuel, Reimagined

After years of supporting the trades with cutting-edge technology, it was only natural we asked ourselves the next logical question:

What if peak performance could be canned?

Enter THRU THE ROOF™, the world’s first energy drink engineered specifically for contractors. It’s not a gimmick. It’s not a metaphor. It’s a physical product, developed with the same relentless attention to detail you’ve come to expect from JobNimbus.

Why an Energy Drink?

Our customer research consistently showed that what powers roofers and contractors through long days isn’t just grit—it’s gallons of caffeine. The energy drink aisle, however, has long overlooked the trades. No more. We saw the gap, grabbed a ladder, and filled it—with electrolytes, attitude, and 240mg of “get-it-done.”

THRU THE ROOF™ isn’t just another flashy can. It’s a symbol of our commitment to supporting contractors in every facet of their day—from the office to the job site. We’ve always believed software should meet you where you work. Now, so does your energy.

Formulated for the Field

What sets THRU THE ROOF™ apart?

• Dry-aged in a Ford F-250: A proprietary aging process that instills every can with job site authenticity.
• Zero Sugar. All Grit.: Available in Original and Sugar-Free options, THRU THE ROOF™ fuels even the most discerning hydration connoisseurs.
• Caffeinated with Hustle: Engineered to reduce your tolerance for downtime and increase your capacity to finish a 3-day job in 1.5.
• Flavor Profiles That Hit Like a Nail Gun: “Blue Collar Blitz,” “Citrus Torque,” and “Nailed It Nectar” are only the beginning.

Built by JobNimbus. Backed by Contractors.

THRU THE ROOF™ isn’t just for our customers—it was inspired by them. We worked directly with job site teams to prototype early versions of the drink, capturing feedback on flavor, function, and fizz-per-second.

From there, we applied the same iterative, user-focused methodology that powers our software roadmap. The result? A high-performance beverage optimized for productivity, morale, and maybe even a few TikTok job site challenges (we won’t judge).

A Movement, Not a Moment

We’re not just launching a drink—we’re launching a revolution in contractor wellness. Too often, physical stamina and job site performance are treated as afterthoughts. THRU THE ROOF™ puts them at the center of the conversation.

It’s more than a drink. It’s a rally cry for the doers, the up-before-sun crews, and the teams who still believe in shaking hands and shaking cans.

Be the First to Taste It

Curious? Skeptical? Parched?

Visit www.jobnimbus.com/thru-the-roof to sign up for exclusive updates, join the waitlist, and maybe—just maybe—land a spot as an official THRU THE ROOF™ taste tester.

Supplies are limited. Productivity is not.