How to Optimize Roofers’ Google Business Profile Listing

Without a business listing on Google, your roofing company may as well not exist. We know that sounds a bit extreme. But most people these days search for roofing companies on Google.

If people search for a roofing company and your company doesn’t show up, how are people supposed to find you?

This phenomenon is more common than you realize in the roofing industry. If you don’t have a Google Business Profile, you’re not giving your roofing business the best chance at landing new customers.

Google’s business listings, or what’s called “Google Business Profile” or “GBP” for short, are the lifeblood of any online marketing campaign. And they’re also crucial for reputation management and visibility on the internet.

In this blog post, we’ll tell you everything you need to know about GPB and how to set up your Google Business Profile listing the right way.

What Is a Google Business Profile?

A Google Business Profile, formerly Google My Business, is a free tool that allows businesses to appear in search results on Google, Google Maps, and Google Shopping.

Setting up a Google Business Profile (GBP) for your roofing business is crucial to boost your online presence. A GBP gives potential customers an overview of your business by providing the following information:

• Company name
• Address
• Phone number
• Website
• About Us section
• Link to your Google Reviews

Why Roofers Need a Google Business Profile

How to Set Up Your Roofing Google Business Profile

1. Verification

First things first, if you don’t already have a GBP listing for your company, you need to create one and get verified. The entire process is completely free!

Head to https://www.google.com/business/ to sign up and claim your listing. You’ll need to input your company name, address, and phone number. Once you’ve put in your information, submit your profile for verification.

Google will then send a postcard with a pin number on it to your office address. Typically, this arrives in as little as three days and sometimes up to a week. Once you verify your pin number and finalize your profile, you can access your Google Business Profile dashboard.

2. Business Name

Once your business is verified and you’ve logged into your Google Business Profile, take a look around. Head to the “Info” tab on the left and begin editing your business information.

You probably already did this when you verified your GBP listing, but make sure your business name is correct.

For SEO purposes, you want your business name to match what’s on all other websites. Check sites like:

• BBB
• Directory sites
• Facebook
• HomeAdvisor
• Yelp
• Your local Chamber of Commerce
• Anywhere business names are displayed

If your business name doesn’t match every site it’s listed on, it can cause multiple issues down the road. Customers and prospects will be confused, and an inconsistent business name can negatively impact search engine rankings.

3. Category Selection

The category section is probably the most critical part of your GBP. If you don’t have the proper primary category, you’ll never be able to rank for local SEO roofing terms in Google Maps. It’s that simple.

If your primary service is roofing, ensure your primary business category is “Roofing Contractor.” There is no other selection for that!

If you do siding, gutters, windows, or any other contracting work, list those services in the “Additional Categories” section.

4. Service Area & Radius

The service area and radius section are crucial parts of the Google Business Profile to fill out properly. Make sure your office address is exactly as it should be across the internet.

• Mark “Yes” in the “I deliver goods and services to my customers at their location.” As a roofer, you perform your services on-site wherever your customers are.
• Set either cities or a radius where you serve. If you set a radius, make sure it’s a reasonable radius. Don’t list 100 miles if you’ve never traveled that far for a roof. Set it to something like 20 miles out.