You don’t have to be a news outlet to start a newsletter! Newsletters are handy email marketing tools that can help businesses generate interest in their company. Plus, it can bring more traffic to your roofing website.
Email marketing is popular, with 64% of small businesses utilizing email to attract customers. Customers also like email. Email is the top choice among 55% of consumers as their preferred business communication channel.
In this blog post, we’ll cover everything roofers should know before launching their email marketing newsletter. Let’s dive in.
What Are Email Marketing Newsletters?
Email marketing newsletters are publications sent to subscribers via email. They usually contain business updates or news or promote a business’s content.
Newsletters are typically sent on a consistent schedule, whether that’s daily, weekly, monthly, or quarterly. How often you send a newsletter depends on your bandwidth and goals for email marketing.
The Purpose of Newsletters
Newsletters are useful tools for building relationships with customers and promoting your services. Use newsletters to highlight your latest roofing projects, share before and after photos, and offer special promotions.
Here are some other examples of items you can include in your newsletter:
- Share content from blogs or podcasts
- Highlight a special deal
- Promote an event
- Host a giveaway
With newsletters, you can promote your additional marketing efforts and diversify your communication channels.
How to Create Email Newsletters
To create email newsletters, you’ll need an email service. The first step is to secure a business email, whether it’s Google Workspace or Microsoft Outlook.
Third-party newsletter services make it easier to design and implement newsletters, but aren’t required to send out newsletters.
Here’s how to create and send newsletters in Gmail, and here’s how to send email newsletters in Outlook.
If you’re looking for additional features and tools to make newsletters more seamlessly, here are other tools to consider.
Newsletter Best Practices
As you embark on your newsletter journey, here are a few best practices you should follow.
Mobile-Friendly Design
With 55% of all emails opened on mobile devices, you should ensure your newsletter is mobile-friendly. If people can’t read your content from a phone, they may unsubscribe or miss out on your content.
Take the extra time to make your newsletter mobile-friendly for users reading your email from their phone.
Readable and Engaging
Your emails should be easy to read. Leveraging formatting options like bullet points, subheads, and line breaks helps your text stand out. Don’t rely too much on your words. Include images in your email to make your newsletter visually pleasing.
If you’re feeling creative, you can also include GIFs in your newsletters. GIFs are a fun way to grab someone’s attention and keep them engaged with your content.
Produce High-Quality Content
Don’t send a newsletter just to say you sent it. The content in your newsletter should be engaging and relevant to your audience. You can repurpose existing content for newsletters and promote your other channels through your newsletter.
Try to view your newsletter objectively as a reader—is it worth reading? What’s in it for your audience? Answer these questions before hitting send.
Include Social and Website Links
This tip seems like an obvious one, but we figured we’d call it out anyway. Newsletters go straight to your audience’s inbox, which gives you a great opportunity to gain more exposure.
If you don’t include CTAs and links to your other marketing channels, you’re missing out on a lot of traffic. Include linked social media icons at the footer of your newsletter and multiple links to your web pages throughout the email.
Newsletter Examples
Now that you’ve learned all about email marketing newsletters, let’s take a look at a few newsletter examples.
Here’s an outline of what a roofing newsletter template could look like for you. In this example, multiple pieces of content are brought into the newsletter.
Here’s an example of a newsletter template that highlights just one main story.
Here’s an example of a newsletter promoting a single event.
Boost Your Marketing Strategy with Newsletters
Newsletters should support your larger marketing plan rather than being the sole focus.
As you expand into new marketing channels, you may need extra support with your efforts. The Roofer Marketers by JobNimbus team has been helping roofers boost their marketing strategy for years.
We offer PPC advertising, SEO, and roofing website services to help roofers grow their online presence.
Schedule a call with Roofer Marketers by JobNimbus to get started today.
