You’ve heard the phrase, “Don’t put all your eggs in one basket.” Well, this adage serves as a great marketing philosophy roofers should follow.
Generating leads is essential for your roofing business’s long-term success. It can be thrilling to finally find a lead source that works well for your business.
However, over-relying on a single marketing lead source can be detrimental to your company. We’re not saying you need to stop investing in the single lead channel that’s working for you.
You should supplement successful marketing lead sources by adding more to your strategy. This helps you avoid becoming dependent on a single lead source.
Here’s how and why roofers should diversify their marketing lead sources.
Benefits of Using Multiple Marketing Lead Sources
It’s essential to have multiple sources that regularly bring in quality leads for your business. By investing in multiple lead sources, you’ll cast a wider net and reach more potential customers.
It’ll be challenging to scale your business if you don’t invest in multiple lead channels. Any lead source can stop producing quality leads at any time. You don’t want to scramble at the last minute to build a new lead channel when your main source fails.
Instead, it’s better to prepare for the future and give yourself plenty of lead sources. Even if one stops performing, you’ll still bring in leads from other channels.
How to Diversify Marketing Lead Sources
To effectively diversify your marketing lead source, assess your current lead channels. Take a look at what’s working and what isn’t. Identify which channels are generating the highest-quality leads and which ones could use some improvement.
Explore new lead-generation channels that align with your business goals and target audience. To help you decide which lead sources to adopt, we’ve rounded up a list of marketing lead sources for roofers.
8 Lead Sources for Roofers
Here are eight lead generation channels that roofers can use as additional lead sources.
Social Media
According to research, some high-revenue and high-profitable roofing companies get more than 100 leads weekly from social media. Additionally, 65% of roofers use social media to generate leads.
From Facebook and Instagram to TikTok and YouTube, social media sites are a great way to generate roofing leads. Organic content on social media can bring in many leads for your business.
You should post often on your pages to maximize your social media channels’ ability to bring in leads.
Customer Referrals
Customer referrals are a powerful and cost-effective lead source. Data shows that 49% of high-profitability companies depend on referral marketing to bring more than half their leads. Word-of-mouth referrals are free, which helps you gain a more significant return on your investment.
Customer reviews can also help your business generate leads. Invest in accumulating multiple positive reviews for your business.
Paid Ads
Paid advertising, such as Facebook Ads or Google Ads, helps you appeal to a larger audience. Paid ads give you the power to target specific demographics, locations, and interests. This specificity can increase your chances of attracting quality leads.
Local Advertising
Local advertising through community newspapers, magazines, billboards, or local directories can help enhance your visibility within your service area.
Just over half of roofing companies (58%) are leveraging local advertising in their marketing strategies.
Events
Participating in local events, such as home improvement conventions or trade shows, helps you showcase your services.
In addition to meeting prospective customers face-to-face, trade shows are also a great place to connect with potential business partners. Partnering with local businesses can also bring in new lead channels.
Canvassing
Door-to-door canvassing can effectively generate leads, especially in areas with high demand for roofing services. Canvassing lets you address the homeowner’s needs on the spot.
Direct Mail
Direct mail campaigns, such as postcards, can target specific neighborhoods. Well-designed direct mail with compelling offers can grab the attention of homeowners and drive them to reach out.
Even better? Only 17% of roofing companies use direct mail, so your mailer will stand out.
Organic Content
Investing in high-quality organic content, such as blog posts, videos, and resource guides, helps boost your online presence and attract potential customers.
Providing educational resources can help establish your business as a trusted thought leader in your industry. They can also encourage prospects to engage with your brand and eventually convert into customers.
Upgrade Your Marketing Lead Sources Today
Research has found that social media and SEO efforts are the best lead sources for consumer-facing businesses (B2C). Consider investing your marketing resources into these two lead sources to start.
Allocate your budget appropriately across multiple marketing lead sources, and don’t over-rely on a single lead channel. High-revenue businesses have leads coming in from multiple lead sources.
Consider partnering with Roofer Marketers by JobNimbus to build your online presence and boost your lead channels. Our team is experienced in helping roofers enhance their marketing efforts.
Schedule a call to learn more!
