In today’s fast-paced digital world, staying ahead of the competition is crucial for any roofing company. Roofing video marketing is one powerful tool that has emerged as a game-changer in the industry.
In this blog, we’ll explore video marketing strategies customized for the roofing industry. We’ll reveal strategies and tools for creating compelling videos that resonate with your audience, showcase your expertise, and drive growth for your roofing business.
We’ll also cover some insider tips and tricks from professional videographers to get your video marketing where you want it.
Why Should You Create Your Own Roofing Video Marketing Strategy?
Using video roofing marketing can bring significant benefits to your roofing business. Roofing videos can enhance conversions and boost sales, with the potential to increase conversion rates by 80% when integrated into your landing page.
Additionally, video marketing expands your reach, connecting you with a broader audience seeking roofing services in your area and making your business more competitive.
Videos are effective in conveying information, educating customers about roofing services, and building trust. They ignite emotions and engage prospects, paving the way for long-term relationships and customer trust.
Plus, videos can improve your roofing website’s SEO, as search engines favor high-quality video content optimized with relevant keywords, headlines, and meta descriptions.
In today’s digital landscape, video marketing is a valuable tool for roofing contractors to generate leads and stay competitive.
Where Can You Add Your Roofing Videos?
You can add your roofing videos to various online platforms and websites to reach a wider audience and showcase your work. Here are some popular places where you can upload and share your videos.
YouTube
YouTube allows you to establish your own channel and share roofing content. This site presents an excellent avenue for connecting with a wide-ranging viewership and drawing the attention of individuals seeking roofing services as potential clients or customers.
Social Media
You can also share your roofing videos on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. These platforms have a large user base and can help you connect with potential clients or partners in the roofing industry.
Your Website
If you have a website for your roofing business, consider creating a dedicated video gallery or blog section where you can embed your roofing videos.
Contractor Directories
Some online directories and listing websites cater specifically to contractors and construction professionals. You can add your roofing videos to your profile on these platforms to showcase your expertise and services.
Angi
Angi is a platform where homeowners look for trusted service providers. You can create a profile and share videos of your roofing projects to attract potential customers.
Email Marketing
You can use email marketing campaigns to share your roofing videos with your existing clients and subscribers. Include links to your videos in your email newsletters to keep your audience engaged.
Creating Your Video Marketing Strategy
When you start your roofing video marketing journey, your focus must be on your strategy. Ideally, you want to ensure your videos stand out from competitors while keeping people engaged and interested.
It’s also okay to cater to specific audiences. For example, TikTok has a younger audience than Facebook. When you create a platform-specific video, you need to keep that in mind.
If you’d like more assistance creating your roofing videos for social media, check out this video about the successful yet simple video framework.
1. Get Equipment
The first thing you need to do is acquire equipment and ensure that you have everything you need to shoot your video. Equipment can be as simple as a smartphone and a tripod.
Roofer Video Equipment Suggestions
What kind of equipment depends on how much you want to invest in video marketing. I’ll break down our videographers’ suggestions into three levels:
- One is for those who are just getting into video marketing. This video marketing will probably look like quick videos for TikTok, Instagram Reels, or Facebook Reels.
- Level two is for those who are ready to take their videos up a notch. These will likely look like YouTube videos.
- Level three is for those who are serious about their video marketing strategy and want a professional polish. You’ll want level three for commercials.
Video Starter Kit
Note: Our editorial team has independently selected and reviewed all products we feature. If you make a purchase using the included links, we may earn commission.
| Piece of Equipment | Level 1 | Level 2 | Level 3 |
|---|---|---|---|
|
Camera |
Your Phone |
||
|
Wireless Lavalier Mic |
|||
|
Tripod |
FYI: Blackmagic cameras don’t come with a lens, so you have to get your own. Our video experts recommend the Tamron SP 24-70mm.
2. Outline the Video
Create the script and ensure you have a storyboard with all the messages and calls to action to help make the process easier.
3. Editing
Once you shoot the footage, you must edit it.
4. Share Your Video
Share the videos on social media. But which sites should you put it on? Our experts weigh in.
Then, tailor your videos to that platform. Focus on that site, and don’t really focus on anywhere else. You can post your video elsewhere but format it for where your audience is so it performs better on that platform.
5. Track Your Video’s Success
Once you publish your roofing videos, you’ll have to track their performance. Tracking means checking metrics like view count, click-through rate, conversion rates, shares, and likes.
These KPIs can help you measure the success of your video while delivering a much better experience to your audience.
12 Kinds of Roofing Videos You Can Create
Creating a variety of roofing videos can help showcase your expertise, connect with your audience, and market your roofing business effectively. Here are some ideas for the types of roofing videos you can make:
- Roofing Project Tours
- How-to Guides and Tutorials
- Roofing Material Comparisons
- Roofing Safety
- Customer Testimonials
- Roofing Industry Insights
- Roofing and Homeowner FAQs
- Roofing Maintenance Tips
- Behind-the-Scenes
- Time-Lapse Videos
- Roofing Challenges and Solutions
- Before-and-After Footage
Once you publish these roofing videos, you’ll have to track their performance. This means checking metrics like view count, click-through rate, conversion rates, shares, and likes.
These KPIs can help you measure the success of your video while delivering a much better experience to your audience.
Q&A with Professional Videographers
To give you even more information and a better insight into the world of video, I sat down with JobNimbus’s two videographers, Cole and Zach, for an interview.
Here’s the wisdom they shared about making videos, especially for roofing companies.
Q: What advice do you have for how to get started with video marketing?
Q: When roofers are ready to move beyond just making videos on their phones, what kind of equipment should they get?
Q: When should a roofer switch from making videos themselves to hiring other people to do it full-time?
Q: What would you like to tell roofers about getting help with their videos?
Q: What should roofers know about making their own videos?
Create a Comprehensive Marketing Strategy
Video marketing can greatly enhance your roofing company’s marketing efforts. Nevertheless, it’s crucial to understand that video marketing should complement rather than replace other marketing strategies.
Your marketing videos will achieve effective results when they integrate with other approaches, such as roofing SEO, PPC ads, and a compelling website design.
Roofer Marketers from JobNimbus specialize in a comprehensive marketing approach to help roofers generate higher-quality leads using proven techniques. Schedule your call now to discuss how we can help your roofing business.
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