The roofing industry is competitive, and it’s essential to stand out. While traditional marketing methods have their place and can be effective, don’t shy away from trying unconventional marketing strategies as well.
In a crowded market, doing something different isn’t just for fun—it’s a necessity. Let’s explore unconventional marketing and ways to create unforgettable and effective campaigns that boost engagement and leave a lasting impression.
Understanding Unconventional Marketing
Unconventional marketing isn’t about flashy gimmicks. It’s about crafting strategies that grab attention, resonate with your audience, and achieve results.
Unconventional marketing strategies make your business memorable by focusing on human connection, creativity, and novelty—people are bored with seeing the same old ads over and over again. They want to feel involved, entertained, and valued.
Effective unconventional marketing engages your audience by sparking curiosity and interaction. Don’t feel confined to traditional marketing methods—instead, think outside the box to boost engagement.
By embracing creativity and boldness, you can connect with potential clients in ways they won’t forget.
5 Unconventional Marketing Examples
These methods go beyond the basics to help your business stand out in a sea of competition.
Virtual Reality Experiences
Immerse potential clients in the roofing process with virtual reality (VR).
Let them explore how your services could transform their homes before the work even begins. This cutting-edge experience showcases your expertise and builds excitement for the project!
You can create custom interactive experiences with VR to help your business stand out.
Interactive Content
Create quizzes, polls, and interactive infographics that educate your audience about roofing and keep them engaged. For example, you could create Buzzfeed-style quizzes such as:
- What’s Your Home’s Roofing Personality?
- What Roof Type Are You? Gable, Hip, Gambrel—Find Out Here!
- What Your Favorite Roof Style Says About You
These quizzes are entertaining and a great way to engage potential customers. Additionally, you could get creative with interactive billboard ideas. For example, you could include a unique discount code on billboards that provides an exclusive discount.
Event Marketing
Host or sponsor events in your community to get your name in front of more people. For example, host a roofing safety workshop or “Roof Check Day,” where you offer free inspections.
These types of events generate leads and build trust simultaneously. Additionally, these events provide a great way to network with local businesses in your area.
Strategic Partnerships
Collaborate with complementary businesses like real estate agents, home improvement stores, or HVAC companies. Strategic partnerships expand your reach and establish credibility within your local market.
Email “Mistakes”
Have you ever sent an “oops” email? Most of us have accidentally sent an email with a typo or mistake, but have you ever considered using this to your advantage?
Sending a seemingly accidental email, like offering an exclusive discount that “accidentally” is sent to your entire email list, can surprise and engage your audience. It’s a clever and unexpected way to get your email list to actually read your emails!
Think Creatively: Level Up Your Marketing Strategy Today
Feeling stuck? If you’re hitting a dead end with your marketing ideas, JobNimbus can help.
Our expertise in roofing software and marketing strategies is tailored to boost your business and meet your needs. With years of experience in the roofing marketing space, our team is ready to help you elevate your marketing efforts.
Don’t just be another forgettable roofer—be the one people remember! Let unconventional marketing take your business to new heights. Schedule a call with JobNimbus Marketing today to revolutionize your marketing.
