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In the current digital age, almost everything takes place online. You’re reading this blog online, after all, aren’t you?
The internet lets people find reliable, reputable, high-quality services online, including roofing contractors! Your potential customers likely turn to search engines as their first step in finding a local roofing contractor.
Your roofing business isn’t the only result that populates when prospects in your area search “roofers near me.” How can you get ahead of the competition in these search results? One way to stay relevant is by targeting local SEO for your roofing company.
When you employ an effective local SEO strategy, you can increase your odds of ranking higher in search results. The higher you appear in search results, the more visibility your roofing business gains.
Take a moment and think about a recent time you needed a product or service. You may have been looking for a local gardener or needed a good restaurant recommendation. Did you start your search by opening up your morning paper? Maybe you did, but you probably didn’t.
If you’re like 87% of people, you likely unlocked your smartphone and typed “local gardener” or “restaurants near me” into the search bar. Most people no longer turn to local newspaper ads, classifieds, or bulletins around town when they need a service or product.
Instead, the entire process takes place online. You can immediately find what you’re looking for with just a few clicks. Google search results help millions of users worldwide find exactly what they’re looking for in seconds.
This comprehensive guide will help you understand local SEO and how to harness its power for your roofing business. Before diving headfirst into local SEO, you must understand precisely what it is. Let’s jump in.
What Is Local SEO?
SEO, which stands for search engine optimization, is the process of improving your roofing website’s search engine rankings in search results. Local SEO takes this practice further by focusing on regional search result rankings.
Google is the dominant search engine in the market, so we’ll focus on ranking for Google searches in this guide. Local SEO helps your roofing business rank higher in local users’ Google searches and show up more in related keyword searches.
For example, if someone types “roofing companies near me” or “roofing contractors in [your city],” local SEO can help your roofing business show up higher in the results for these searches.
Even if individuals don’t include location indicators in their search, Google still takes location and proximity into account for users with location services turned on.
That’s why when you search “restaurants,“ Google will show you nearby restaurants first. Try that same search in a different location; the results will change to show the closest restaurants to your new search location.
As a roofing contractor, your business likely serves a specific region. Prioritizing your local SEO efforts can help expand your reach in your target area.
Benefits of Local SEO for Roofing Companies
Research from Google shows that 76% of Google searchers end up visiting a business they found from search results within 24 hours. The same study found that of the 76% who went to a business, 28% made a purchase.
Investing in your local SEO strategy increases the chances of a prospect discovering your roofing business. Here are just a few of the many benefits of local SEO for roofing companies:
- It increases your visibility
- Local SEO boosts website traffic
- It helps strengthen your online presence
- Local SEO lets you target ideal customers
- It gives you a competitive edge
Organic SEO and local SEO are both integral parts of your marketing strategy. Local SEO is a cost-effective way to get your business in front of potential customers in your region.
Build up your online presence rather than spending your marketing budget on something like an expensive billboard. Local SEO is an effective way to target people in your area who have roofing needs.
How Roofers Can Boost Local SEO
The first step in boosting your local SEO is ensuring you have something for Google to show people: a complete Google Business Profile.
For local search results, Google populates three map results called a map pack. If you’ve ever done a local Google search, odds are you’ve seen a map pack result pop up. See a few examples of map packs below.
As you can see, the map pack highlights the business’s location, Google Review rating, and a few other key details from their Google Business Profile. You must complete and update your Google Business profile with the latest information.
Think of your Google Business Profile as a brief introduction to your business. Your profile pops up first if a potential customer finds you through a search. Making a positive first impression is essential.
An incomplete profile looks unprofessional and may signal to prospects that it’s not a reputable business. Earning a coveted spot in the map pack result takes dedication and effort to your local SEO strategy.
Establishing and maintaining a complete and updated Google Business Profile is foundational to maximizing local SEO efforts. The map pack, prominently displayed at the top of Google search results, showcases key details to users looking for a roofing contractor.
Search engines also consider the quality of websites when ranking local search results. With a functional and robust roofing website, your chances of ranking higher in local search results increase.
According to research, if you have a robust website with high authority and several accrued links, Google may rank your listing higher than other results. To increase your website’s domain authority, try these tips:
- Obtain authentic backlinks from authoritative websites
- Produce high-quality and valuable content regularly
- Keep your website updated and relevant
- Prioritize user experience
When you implement these strategies, you can boost your standing in local search results. Investing in your roofing website also helps position you as a trusted authority and experienced professional in the roofing industry.
Harness the Power of Local SEO
Now that you understand the power of local SEO, you can implement these strategies to target customers in your area. With the right approach, you can effectively elevate your roofing business’s visibility and credibility online.
Navigating the intricacies of local SEO can be daunting, especially for busy roofing professionals focused on delivering quality service to customers. Cultivating a high-ranking website requires time, dedication, and expertise.
Using a local SEO service can help. Roofer Marketers can help your roofing business reach its full SEO potential. Take your local SEO strategy to the next level and book a call with the Roofer Marketer’s team today!
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